
Pay per click (PPC) advertising allows you to get your ad listed on the major search engines by allowing you to bid on keywords that are related to your business & pay the bid amount per click your ad receives. They are usually identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings. They are the sponsored links you might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as.