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Archive for Pay Per Click
May 24, 2008 at 9:40 am · Filed under Pay Per Click
by Brian Basch
With the rapid growth of the Internet many excited entrepreneurs have seen the great opportunities that it has to offer. In fact it has now become the most widely used media for marketing. The bad news is that the small business owner is facing a larger amount competition. Due to this fact entrepreneurs are exploring different forms of marketing.
Google Adwords is the answer to their prayers. It is a well-known form of advertising. Just create and ad around a keyword and submit it to the search engine. Then your ad will pop up on the right hand side of the search results.
If you want to know more about Google Adwords you can view them when you use Google search engine. When you look up a keyword in Google you will see some small ads under “Sponsored Links.” Advertisers using Google Adwords created these small ads.
Starting and managing a Google Adwords campaign is not something to be taken lightly. Of course nobody can deny the great exposure and potential to reap substantial profits, but at the same time it should be noted that Adwords is a pay per click advertising method. This means that if you are not careful it will eat up your advertising budget very fast.
Given these facts it becomes a necessity to manage your pay per click marketing campaign very carefully. Before you do anything else remember to select the right keywords. You will need to make the right mix of targeted keywords for quick sales and keywords that appeal to a broader market and draw more traffic.
It is very important to compute your bids in order to be successful with your campaign. Some wasted leads are inevitable with online advertising and this will cost money. You should be aware of the benefits and risks of a campaign before embarking on it.
It is a fact that a higher bid of 30-40 cents will get you a better position than a 10-15 cent one. Clearly a better position will get you more viewers, especially when you realize that the majority of searchers will not look beyond 3-5 pages in a search result. However you should bear in mind that it is pretty useless paying for a higher position if you are not getting sales from your ad. It will definitely be a waste of money.
When you start your campaign and choose your keywords, detailed management of your campaign is very important. This means checking how each ad and keyword performs. Bear in mind that an ad can attract traffic with no sales and waste a lot of money. Ads with links back to the home site can easily be tracked and monitored for traffic and sales. If your ad is not pulling in sales then you will need to make some changes, or just take it off.
Monitoring your campaign is the key to its success. You can even hire a third party company to manage your campaign for you. A skillful management company will help you to develop sales and bring in sales through your campaign.
About the Author:
Brian Basch is an
adwords ppc expert who, for the last several years has leveraged ppc marketing He is currently accepting a limited number of
adwords ppc clients. Visit www.propayperclickmanagement.com for more details.
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May 20, 2008 at 6:36 pm · Filed under Blogging, Freelance, Pay Per Click, Search Engine Optimization, Social Networking
Gaining a competitive advantage in today’s online market can be a bit of a challenge. They say that there are many ways to Rome and although this is true, the problem is that once business owners find their shortcut they tend to relax and don’t keep an eye open for further opportunities. One of these is SEO (Search Engine Optimization).
This article will help a savvy business owner in understanding the basics of SEO including the choice of an SEO company, effects on the website, timelines, results and performance tracking.
What is SEO?
First of all let’s clarify what SEO is and isn’t. SEO is a process of technical and semantic adjustments performed on one’s content and/or website in order to make the targeted content more accessible for search engines and help them understand the theme and focus of the site. A natural result of a well optimized website is increase in search engine result page position. SEO itself doesn’t get your website higher in the results, it’s the fact that your site’s topic becomes clear to search engines that results in better position. An SEO company cannot guarantee you a placement in any search engines. Read the rest of this entry »
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May 4, 2008 at 6:54 am · Filed under Pay Per Click
Adwords ad campaign can be put together and directed by most anyone, but do they have the tools to make a success of that Adwords campaign?
The difference between an AdWords campaign and a successful AdWords campaign can be measured in dollars-often hundreds of them. An unsuccessful advertising campaign will result in hundreds of dollars of lost advertising dollars which could have been directed elsewhere.
How can keep yourself from throwing away you valuable advertising dollars?
Simple. You are going to have to use all of the resources at their disposal to carefully manage every step of your AdWords campaign. You are going to have to carefully select and bid on your keywords, and then continuously monitor the success of each keyword and advertisement after its creation.
Selecting keyword may not be an easy thing.
A successful keyword has to be one that is general enough that the uneducated browser would know to enter it into a search engine search but specific enough that it does not generate an excessive amount of idle interest. After all, the whole point of advertising is to make the sale; otherwise, you will never be able to recoup your investment.
You can look to the Google AdWord site for tools that can help when choosing your keywords for use in your ad campaigns. Google’s tools will help an advertiser to locate keywords that are often searched after and they will also help to locate appropriate synonyms and other words relative to your subject.
Often advertisers don’t understand that pay-per-click advertising is basically a great big auction and the person that bids the most will win the prize. In this instance, the person who bids the most is bidding the most on keywords for their ppc advertising. Their ads will show up in the highest spots on the ’sponsored links’ and will be seen first.
Because internet searches have attention spans that are lacking, like a young child with a d d , the information that they are looking for needs to appear to them in the form of an ad with a pointed, clear, and readily available message.
The ad that is buried behind a ton of other results is not going to generate much interest; however, an ad that is at the top but generates a number of unproductive leads is not going to be much better. It is a delicate balancing act.
When ad campaigns are set up a contrast must be made between profits realized from the campaign and costs of running the campaign. Alterations to the campaign or removal altogether of an ad may be necessary if they are not showing a profit.
AdWords has tools which will allow you to carefully monitor how much traffic is coming from your ad to your site and you should have some form of software in place to show you where your customers who are making purchases are coming from at your website.
Advertising campaigns that are managed carefully are almost guaranteed success (well at minimum the losses will be lessened before an adjustment is made to make it more profitable).
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April 10, 2008 at 2:25 pm · Filed under Articles, Freelance, Pay Per Click, Search Engine Optimization
In the world of search engine optimisation there are generally two schools of thought on the methods and techniques that should be utilised to raise a website in search engine rankings. Of these two schools there is ‘black hat’ optimisation that can be described as unethical and pursues a course of action that works towards hoodwinking the search engine mechanisms into raising a sites’ profile. By using black hat optimisation methods however you will in fact harm your rankings in the long run, more advisable is the ethical route.
The history of black hat optimisation started around a decade ago when the search engine mechanisms, or algorithms were not yet developed entirely. Like most things in life if there is a way to cheat the system many will try. In these early stages the search engine algorithms were manipulated. This was especially true in the ‘adult’ industries where black hat optimisation was employed extensively to raise specific sites’ rankings. But how has black hat developed? What methods of optimisation are still considered unethical in the eyes of a search engine? Read the rest of this entry »
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April 9, 2008 at 2:18 pm · Filed under Affiliate Marketing, Freelance, Make Money, Pay Per Click, Tips n Tricks
A simple and extremely effective way to get eyeballs to your online business site is by using Pay-Per-Click advertising. It takes minutes to set up a campaign, and you are driving traffic right away to your Internet business opportunity.
Pay-Per-Click means just that, you will be paying the bid amount every time the search engine directs a visitor to your site. Also, as more prospects click on your ad, your site often will appear in the results of other prevalent search engines.
After you have set up your pay-per-click campaign, monitor it frequently from your chosen search engine site. You won’t have to tweak your web pages to get a higher position in the search engine results, only your ads. As you try new ideas and use different keywords, you will acquire more and more traffic.
The first of two key areas to focus on for you to be successful with pay-per-click advertising is your copy; the written description you come up with to peak curiosity. Your intention is not to generally attract visitors, but to reach your specific targeted prospects that are most likely to buy your service or product. Read the rest of this entry »
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April 8, 2008 at 2:18 pm · Filed under Affiliate Marketing, Make Money, Pay Per Click
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic - that is, unless you only use exact match (or the equivalent). If you are competing in an environment in which there is excess available keyword inventory, then you can probably get away with only using exact match keywords. In fact, if you can, we recommend it. However, this is usually not the case.
Often, due to strong competition for the top keywords, you will need to use a more broad strategy. This opens you up to the possibility of having your ads displayed for non-relevant searches. But there is a way to fine tune the traffic your ads draw without missing relevant searches.
It’s done by using negative keywords.
Negative keywords are keywords you specify that should not be included in search queries that trigger your ad. A common example is the word “free”. If you sell a product but you do not want ads for your product being displayed to those looking for something free, then you could set a negative keyword of “free” to prevent it.
For example, let’s say you sell an ebook about dog training. You might run paid search ads for search phrases like “dog training”, “how to train a dog”, “dog training information”, etc. But if you don’t want your ad to be displayed for a search of “free dog training information”, then you would set a negative keyword of “free”. In reality, you might want to target that traffic anyway in order to give the visitors a free sample of your work, which will hopefully generate a sale. But that is a topic for another article.
Another example would be if you offer language translation services for documents written in Chinese. If you run ads for the broad match keyword “Chinese translations”, chances are very good that you will generate a lot of traffic from people looking to have words translated into Chinese symbols for decorative purposes such as tattoos. If you translate business documents for a living, it really doesn’t do you much good to spend your time doing one character translations. So a good negative keyword in this instance would be “tattoo.”
You can probably think of some negative keywords at the start that make sense, but as you run your campaign, it really helps to know what keywords people are actually using that trigger your ad at inappropriate times. In Google, you can generate a search query report that will show you exactly what phrases have triggered clicks to your site. As you look through the report, if you see keywords that are not appropriate, then those are keywords that you should add to your account as negative keywords.
Using negative keywords is a way for you to fine-tune the traffic that you drive to your web site via paid search without limiting yourself by using exact match keywords. It is a strategy we definitely recommend you look into because it will improve your campaign return on ad spend by focusing your marketing dollars on more relevant keywords.
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March 17, 2008 at 12:33 pm · Filed under Articles, Pay Per Click, Search Engine Optimization
All that you have heard is true. With pay per click marketing, you can make a lot of money with little effort, in a relatively short time. It can be a great asset to any advertising campaign. However there is a little secret that nobody lets you know. Behind the scenes of every successful pay per click marketing campaign is a sharp mind and a lot of hard work.
Choice of search engine is the key to the success of your campaign. Of course when you think of pay per click the big engines like Google and Yahoo spring to mind. This is because they are bigger and, some would say, better than the other engines. At the same time it should be noted that there are other search engines available. Pay Per Click Universe lists the top 10 engines.
1. Google
2. Yahoo!
3. ABC Search
4. Search Feed
5. 7 Search
6. MIVA
7. Enhance Interactive
8. Findology
9. Microsoft adCenter
10. Ask.com
Smart marketers will be able to utilize all of these programs and will see which ones work best for their business.
Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.
Bidding will be your next choice. The position of your ad will be determined by how much you want to pay per click. Obviously the highest bidder will get the best position and exposure. Positioning is critical to success, as searchers will rarely look beyond the first 5 pages of the search results. If your ad is not among these pages you might as well consider it forgotten.
Lastly do not forget the importance of micromanagement. It is critical to your success that you do not forget to do this. You must understand how each of your ads are contributing to your business. Are they pulling? Are they bringing in money and are you getting leads from them? Be ready to tweak and if necessary delete your ads.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that “Rome was not built in a day.”
So do not just read about these points memorize them and put them into action. You will be glad you did when you see the money coming in from your pay per click advertising. Use multiple engines to multiple your profits.
By BrianBasch
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March 17, 2008 at 12:33 pm · Filed under Articles, Pay Per Click, Search Engine Optimization
All that you have heard is true. With pay per click marketing, you can make a lot of money with little effort, in a relatively short time. It can be a great asset to any advertising campaign. However there is a little secret that nobody lets you know. Behind the scenes of every successful pay per click marketing campaign is a sharp mind and a lot of hard work.
Choice of search engine is the key to the success of your campaign. Of course when you think of pay per click the big engines like Google and Yahoo spring to mind. This is because they are bigger and, some would say, better than the other engines. At the same time it should be noted that there are other search engines available. Pay Per Click Universe lists the top 10 engines.
1. Google
2. Yahoo!
3. ABC Search
4. Search Feed
5. 7 Search
6. MIVA
7. Enhance Interactive
8. Findology
9. Microsoft adCenter
10. Ask.com
Smart marketers will be able to utilize all of these programs and will see which ones work best for their business.
Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.
Bidding will be your next choice. The position of your ad will be determined by how much you want to pay per click. Obviously the highest bidder will get the best position and exposure. Positioning is critical to success, as searchers will rarely look beyond the first 5 pages of the search results. If your ad is not among these pages you might as well consider it forgotten.
Lastly do not forget the importance of micromanagement. It is critical to your success that you do not forget to do this. You must understand how each of your ads are contributing to your business. Are they pulling? Are they bringing in money and are you getting leads from them? Be ready to tweak and if necessary delete your ads.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that “Rome was not built in a day.”
So do not just read about these points memorize them and put them into action. You will be glad you did when you see the money coming in from your pay per click advertising. Use multiple engines to multiple your profits.
By BrianBasch
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January 31, 2008 at 10:23 am · Filed under Freebies & Downloads, Pay Per Click, Tips n Tricks
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December 8, 2007 at 7:13 am · Filed under Make Money, Pay Per Click, Tips n Tricks
by Roger Gradowski
The google adsense program can be an extremely powerful way to make money online. If you own a website that receives good levels of traffic then you have a good opportunity to make money with adsense. If you do not own a site then you need to learn how to create one and optimize it for the search engines. I recommend you read more articles on search engine optimization to help you do this.
The first step is to apply for the adsense program and the website you use to apply is important. Make sure that your site looks professional and complete. You can also use a blog from Blogger to apply. Make sure to make a few useful posts before applying. There is a new Youtube videos feature in the program that you can also add to your site.
The effectiveness of this new feature is yet to be proven so it is something you can test later on after you have mastered the basic layouts and formats and optimized your site for adsense. If you do intend to use this feature perhaps it is best to make sure that the videos are selected by you and are of non commercial type. Look for relevant tutorial type videos that will keep visitors on your site instead of having them go to the Youtube site.
Remember that ads should only go on content rich pages. Make sure to have ads above the fold on your site. This means that you want ads on the part of your site that visitors first see without having to scroll down. The first step before you put any ads is to make sure that you have channels enabled so you can track your ads.
Make sure to add a custom channel for your site so you can check the effectiveness of the current ads on your site. It is very easy to setup, just click on the ‘add channels’ link and then click ‘custom channels’ and then add in the url of the site you want to track. Also be sure to add the ads towards the middle of your pages if possible. This is the part of the page that most people focus on so putting ads there will get them noticed much more.
Your ads must blend into your site as much as possible. Removing borders from the ads is a good way to get people to notice the ads more since the borders tend to cause people to ignore the ads since they subconsciously associate the borders with advertising. Also if the links on your site are red then make sure the links in the ads are also red. Also if you can, try to get the size of the text in your ads to be the same as those of your site.
Make sure to add at least one ad unit at the bottom of the page, this will give your visitors somewhere to go once they have finished reading the content on that page. A 468 x 15 link unit at the bottom of the page can also work well as it will look like a natural part of the navigation on your site. Also a 468×15 link unit at the top of the page can also be effective as long as it fits in well with the navigation.
Also use html tables to add some ad units directly into article content by having the content wrap around the ads. A good way to do this is to add a 336×280 or 250×250 ad unit depending on the width of your text under the main title and then you can add maybe one more under another sub header. Remember to never squeeze your content otherwise you will lose visitors since they cannot read your articles easily. Do not diminish the user experience to try to increase your click through rates.
Most visitors expect some ads on a site so add them in as discreetly and naturally as possible. Also make sure that the niche you are in has many adwords advertisers because this will ensure more relevant ads and also a better pay per click since the average bid will be higher. Use some of these tips to help you make the most money from adsense.
About the Author:
Roger is an online researcher and regular contributor to a site that shows people how to make money online. Be sure to visit and also learn more about affiliate marketing as a way to increase your income.
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