How can you build wealth by using affiliate marketing and pay per click? You do that by not just sending the traffic on to your affiliates to get the commission but by building your own assets at the same time.

While going through the process of getting visitors to your site, have a ‘product’ of you own available for your customers, something individual to your site. Compile contact information from these visitors as often as possible. Then point them in your affiliate’s direction.

Customarily, if 5 or 6 years produces a ‘custom’, affiliate partners have put out ad banners or link exchanges, paid for ppc traffic and others, and then sent that traffic to the affiliate hoping for sales that he can get commissions from.

We call people who do that “bitslingers.” They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They’re just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.

What offering of value can you list? He are some ideas that I have gathered:

Present an enlightening tutorial.

Offer a webinar on a subject that is compatible with, and flows to the affiliate product/service that you are touting.

Set up your own site that provides a multiday e-mail course about your topic, and promote your affiliate program that way.

Make available at no cost a guide or reference ‘paper’ on the subject.

Should you have several affiliates offering similar products or services, create a cost and quality analysis and then allow them to pick which one they like.

Create audio recordings on the subject.

Sponsor a contest.

Provide a free software download.

It is important that you refrain from screaming, “buy this!” to your customers. Give them something they can use to improve their business or life then they will want to see what product you are offering.

In days gone by all you had to do was buy clicks from Google and herd them through your links to your affiliate hosts site. These hosts love it especially when they have nearly all of the advertisements on the page pointing to them.

Problem is that Google didn’t think that was so great. These strong-arm arrangements messed up the process of Adwords and thus Google took a hit to their image. Thus came the Google revolution at the beginning of 2005. The rule now stands that one ad display url is allowed per page of Adwords listings per advertiser.

This does not mean, however, that you can’t have your affiliates showing up on the same Google results page as you. It simply means that they can’t just buy traffic and send it straight to your web site.

Therefore you, if you’re an affiliate for another host, or your affiliates have to create some unique and solid content for the webpage your visitors land on if you want to flourish. With this you have a win/win situation. Your site adds richness to the internet and your visitors add to your client base.

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